Resilience is crucial for brands in today's fast-paced and constantly changing world. The ability to adapt to unexpected disruptions and maintain a growth-oriented mindset can determine the success or failure of a brand. By having also a responsable purpose, businesses can better handle the challenges and opportunities that come with an unpredictable market and changing consumer preferences.

Brand and Branding are two of those critical terms that sometimes generate some headaches in professional circles and entrepreneurship communities, but the truth is that they play a major role in any business. Most of the time, giving you a major edge in your competitive efforts. But, as a business owner, can you answer these questions related to building a successful brand strategy? Are you well-versed in these notions? Let me give you a hand.