In today's business world, being authentic is more important than ever. Customers want to support companies that share their values and beliefs, and that's where brand authenticity comes in.

Resilience is crucial for brands in today's fast-paced and constantly changing world. The ability to adapt to unexpected disruptions and maintain a growth-oriented mindset can determine the success or failure of a brand. By having also a responsable purpose, businesses can better handle the challenges and opportunities that come with an unpredictable market and changing consumer preferences.

Branding is crucial to increase sales and make sure your product stands out among the competition. Customers still have to be convinced that your product is worth buying and good branding helps in conveying that message. Building a consistent style, marketing message and impressions will help you reach more people in less time.

A great brand story tells people why your business or product exists and what values it stands for. People should feel a connection to the story to understand why you're doing what you are doing.

Brands have a responsibility to be more inclusive and actively fight for gender equality both within their organizations and in their messaging. By doing so, they can not only attract more talent but also help create an environment where everyone can thrive and live a real warm experience.

Your logo is a visual symbol that instantly conveys your brand identity. It can tell potential customers what to expect from you and helps build trust, loyalty, and recognition within the market. So if you want your business to really stand out, don't underestimate the power of a strong logo!

Brand and Branding are two of those critical terms that sometimes generate some headaches in professional circles and entrepreneurship communities, but the truth is that they play a major role in any business. Most of the time, giving you a major edge in your competitive efforts. But, as a business owner, can you answer these questions related to building a successful brand strategy? Are you well-versed in these notions? Let me give you a hand.

A brand is nourished by a conglomeration of characteristics such as name, culture, design, style, symbols, points of contact, etc. Together, they work as a psychological trigger that causes an association with all those thoughts that one has had about this brand over time. To be credible, it must be supported by a credibility framework.

"Everything now is too chaotic". says Dieter Rams and yes, I could be more agreed. The possibilities for innovation are not, by any means, exhausted. Being said, design is always offering new opportunities for innovation through a well-made and responsible process. But innovative design has to be capable to filter itself. Design is a labor that has to be born in a holistic way, respecting to their inner function to solve things.

What is considered a proper Slogan? and most importantly, what is a Slogan? Can we recognize them easily? What about Apple’s “Think Different” phrase? Is that a slogan? We’re sorry but you are wrong. Those words are actually their tagline. What about Disney? “To make people happy” sounds better? It’s in fact, their vision statement.