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Knowledge remains untapped without a strategic compass. Welcome to this forum, where I delve into insightful articles centered solely on the intricate realm of branding.
Why do you need the whole package? Are Tagline, Slogan, Vision, and Mission really necessary for your company?
What is considered a proper Slogan? and most importantly, what is a Slogan? Can we recognize them easily? What about Apple’s “Think Different” phrase? Is that a slogan? We’re sorry but you are wrong. Those words are actually their tagline. What about Disney? “To make people happy” sounds better? It’s in fact, their vision statement.