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Knowledge remains untapped without a strategic compass. Welcome to this forum, where I delve into insightful articles centered solely on the intricate realm of branding.

Strategy, Design, English Gianfranco Peña Strategy, Design, English Gianfranco Peña

The power of good design: Dieter Rams’s ideology

"Everything now is too chaotic". says Dieter Rams and yes, I could be more agreed. The possibilities for innovation are not, by any means, exhausted. Being said, design is always offering new opportunities for innovation through a well-made and responsible process. But innovative design has to be capable to filter itself. Design is a labor that has to be born in a holistic way, respecting to their inner function to solve things.

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