With over 15 years of expertise in brand building and strategic thinking, I'm on a personal mission to guide passionate entrepreneurs and innovators like you.

Hey there! 👋 I'm Gianfranco Peña, your go-to partner for crafting compelling purpose-based stories. Let me help you craft a fresh brand that gives your business a distinctive voice.

Ready to redefine your story? Let's dive in!

These are some of my former clients.

No strings attached 💼

A freelance lead strategist by your side is the best way to get the next step for your company, It's not just about effectiveness but also about impartiality in problem analysis. These are the main fields in which my work unfolds.

  • In this world, perspective can significantly influence your future actions. Let me assess your digital capabilities and guide you in integrating them into a solid plan for your company or brand. Ideal for startups and forward-thinking companies ready to take the next step.

  • Branding isn't just a logo; it's an interactive experience designed to build loyalty. If you're creating a new service or product, now is the ideal time to craft a well-designed brand that reflects your features, values, and goals. Let me assist you in this mission.

  • Innovation reinvents without blinders. Brand innovation leverages your key features, making precise improvements to your communication channels. I can collaborate with you to create branded experiences that enhance behavior and business performance.

Want to work together? Explore my dedicated consulting services.🤝

Carefully built services to face modern communication problems from any brand out there.

My personalized consulting work transforms your vision into reality, offering comprehensive support from execution to publication. I guide you in adopting a perspective, selecting the right tools, training the appropriate team, and devising detailed plans for successful implementation. Furthermore, I'll be by your side during your post-activation moment, overseeing the entire process.

In case you need more information, don't forget to check the FAQ (Frequently Asked Questions) section.

  • I loved the session, thank you so much Gianfranco for all your advices, I'm going to put it into practice.

    Karol Gutierrez, Panamá

  • Gianfranco played a pivotal role in helping us define the perfect name for our new product. His expertise guided us through a creative process, making the journey of naming our product not just efficient but also enjoyable. I highly recommend him to anyone looking for expert guidance in branding and product naming.

    Friederike Hille, Germany

  • You know, working with Gianfranco and his Mindfield crew was one of the smartest moves we made when launching our company. His advice on assembling the right branding team from different disciplines was a real lightbulb moment. The messaging and positioning they helped us develop gave us a clear roadmap for introducing ourselves to the market.

    Scott Clewlow, United Kingdom

BRAND TERAPHY

BRAND STRATEGY

It all starts with an idea — whether launching a business, turning a hobby into more, or sharing a creative project. Your online storytelling is crucial, shaping outcomes in various fields.

Feeling a bit unsure about where to start? Book a Free Initial Meeting.

“The main goal is to merge my expertise with the knowledge of your business to define and create a relevant brand experience that connects every aspect of your core values.”

Eager to dive into the captivating world of branding?

Explore my publications and join the discussion!